What to Include on a Life Coach Homepage (And Why It Matters)
Your homepage is the digital front door to your coaching practice. It’s the first impression, the welcome mat, and often the deciding factor in whether someone sticks around, or clicks away.
If you're a life coach building or refreshing your website, you might be wondering: What should actually go on my homepage? What’s too much? What’s not enough? This post will walk you through exactly what to include on a life coach homepage to help your visitors feel seen, stay engaged, and take action.
But first, hey, I’m Emily! I design clear, calming, one-page websites for service providers (like life coaches) who want a site that reflects their work and actually gets results. If your current site feels like it’s not quite doing your story justice, let’s fix that. Book a discovery call, or check out how we can work together.
Alright, let’s get into what your life coach homepage really needs, no fluff, just purpose.
Start With a Clear, Warm Introduction
The top of your homepage should speak directly to your ideal client. This is your chance to quickly communicate:
Who you help
What you help them achieve
And how you make them feel along the way
This isn’t about stuffing in a bunch of buzzwords or listing credentials right off the bat. Think of it as the moment someone walks into your (virtual) office. Your intro should feel warm, clear, and grounded.
Example: “Helping ambitious women reconnect with their confidence, set powerful goals, and build lives they love.”
From the first glance, your life coach homepage should help your visitor say, “Yes! that’s what I’ve been looking for.”
Add a Short About Section
You don’t need your full story, just a quick intro that shares who you are and why you do this work. Mention what inspired you, who you love working with, or a challenge you’ve overcome.
The best life coach homepages blend credibility with connection, showing you’re not just a coach, but someone clients can trust.
Include a Snapshot of Your Services
Your homepage isn’t the place for every detail, just a quick overview of how clients can work with you.
Example: “1:1 coaching, group programs, and resources to help you build real momentum.”
Follow it with a clear CTA like:
“View Services”
“Explore Coaching Options”
“Start Here”
Your life coach homepage should guide visitors to take the next step—without overwhelming them.
Add Testimonials or Client Wins
Social proof builds trust fast. Share 1–3 short testimonials or success stories that highlight the transformation you help clients achieve.
“Before working with [Your Name], I felt stuck. Now, I finally feel in control of my path.”
You can also list quick wins like:
Launched a new business
Rebuilt confidence
Set boundaries and found balance
A strong life coach homepage shows what’s possible, not just what you offer.
Include a Lead Magnet or Email Opt-In
Not everyone will be ready to book a call on their first visit. That’s where your email list comes in.
A valuable, relevant freebie gives visitors a reason to stay connected. This could be:
A goal-setting workbook
A self-reflection journal
A short video or guided exercise
A “5-day reset” email series
Whatever your opt-in is, keep it aligned with the rest of your message. Place it mid-page or near your testimonial section for best visibility.
Great life coach homepages give visitors more than one way to say yes, whether that’s booking a call or grabbing a free resource.
Keep Navigation Simple and Focused
Your homepage is not the place to drop 12 links or distract visitors with too many choices.
Stick to a streamlined top navigation that includes:
Home
About
Services
Contact
(Maybe) Blog or Resources
Simple navigation reduces friction, and it helps guide visitors exactly where they need to go. Think of your life coach homepage like a well-lit path, not a maze.
End With a Strong CTA
You’ve welcomed your visitor, shown them how you can help, shared some wins, and offered a freebie, now it’s time to invite them to take the next step. Make your call-to-action clear and direct. Whether it’s “Book a Call,” “Apply to Work With Me,” or “Let’s Talk,” give them an obvious, no-stress next move.
Don’t leave people guessing. A strong CTA makes all the difference.
Your Homepage Doesn’t Have to Do Everything—Just the Right Things
A strategic life coach homepage doesn’t need to be long or complex. It just needs to clearly communicate who you help, how you help, and what’s possible when someone chooses to work with you.
Need help bringing it all together? I’d love to help! I specialize in simple, strategic one-page websites for therapists, coaches, and wellness professionals who want a clear, confident online presence. Let’s talk about creating a website homepage that connects with your dream clients!
Oh, and don’t leave without picking up some free resources. Whether you need a ready-to-use Lead Magnet Template, a step-by-step guide to gathering testimonials with The Feedback Formula, or the Ultimate Blog Writing Checklist, I’ve got you. Grab yours today!
