In an era where the digital attention span is shorter than ever, simplicity can be your greatest ally. That’s one of the reasons that I’ve chosen to specialize in one-page websites on Squarespace! I’ve found them to work for SO many different styles of businesses (from coaches to therapists) because when done well, it’s really nice to have everything your audience needs on a single, efficient page. But how can we make sure that you still have a chance of getting found on Google?
Let’s dive into some SEO strategies for one-page websites on Squarespace to get you started today!
Your One-Page Website Needs to Be Focused
This is first because it’s most important. Choosing a one-page website can feel like you have to include every single thing you offer onto just one-page, but that’s actually not the case. Instead, I highly recommend you FOCUS when choosing a one-page website! While you’ll want to include different elements like: testimonials, portfolio pieces, and service options, you also don’t want to use your one-page website as a dumping ground for every great idea you have.
Niche Keyword Research: Making Every Word Count
With real estate at a premium, every section of your one-page site must perform. This is where precise, niche keyword research comes into play. The goal is to find keywords that are specific enough to be relevant to your target audience but not so competitive that you're lost in the noise. I encourage all of my clients to utilize SEO tools to help find these niche keywords, and weave them naturally into your content, from headers to meta descriptions.
How many keywords should I target? On your one-page website, you should only have ONE main keyword. Does that surprise you? While you should try to weave synonyms and complimentary keywords into the different sections of your page, you really only need ONE focused keyword for the entire page to make an impact.
Optimize Meta Titles and Descriptions
Your meta title and description are essentially your storefront for potential visitors. In order for someone searching on Google to head to YOUR website, these elements must be enticing, informative, and optimized. After all, think about your own user habits in Google. We all read the preview text, don’t we? I recommend you include your primary keyword in both, but also inject a bit of your brand's personality. Remember, the goal is to encourage clicks by standing out in a sea of search results.
Image Optimization
This is one of the BIGGEST things that is often missed in DIY websites. Large, unoptimized images (the kind you downloaded straight from a stock photo website or from your branding photographer) can slow your site down. While Squarespace can automatically size down your images for you (another reason why I love the platform), it’s worth learning the basics of image optimization to set your one-page website up for success right from the start!
Prioritize Page Speed
One of the biggest hesitations for a one-page website is that it may slow down the load time to have everything on one page. After all, a slow-loading page can turn potential customers away before they've even seen what you have to offer. We’ve already talked about optimizing your images, but you can also try things like minimizing the use of heavy scripts, or adding a ton of unnecessary coding to keep your site running smoothly and quickly.
Mobile Responsiveness: Why Squarespace Shines
With over half of internet traffic coming from mobile devices (seriously - check your analytics!), your one-page website must perform flawlessly across all screens. If you’re opting for a one-page website, Squarespace will automatically optimize your website for mobile, but you should still go through your site and make sure that you are making it easy for your customers to buy your product, book an appointment, or contact you for more information directly from their phone!
Ready to get started with Squarespace? Start your free trial here. Plus, save 10% off your first subscription of a website or domain by using code PARTNER10. (Yes, that’s an affiliate link!)
Optimizing for Local SEO
Lastly, for local businesses, a one-page website can be a potent tool in your SEO arsenal. Incorporate local SEO strategies by embedding your location in your site's SEO tags, optimizing your content for local search terms, and ensuring your business is accurately listed on Google My Business and other local directories. Encourage your current customers to leave a review on Google too!
Getting One-Page Websites on Squarespace to Rank on Google
I’m obviously a big fan, but I hope you can see that one-page websites offer a unique opportunity to reach your audience in a direct, impactful way. And hey, if you're nodding along but the thought of diving into all this feels like deciphering a foreign language, head here to learn how we can have your new one-page website read-to-go in just ONE week. Creating a compelling one-page website on Squarespace is an art—and it's my personal specialty. I’d love to chat more!
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