Launching an online biz? The right tools can make all the difference. As someone who helps women launch new businesses nearly every week, I’ve learned that the tools we choose are vital for managing, marketing, and connecting with clients effectively.

Emma of Emma Orthel + Co. is a licensed counselor and life coach. She is committed to a raw, honest, and holistic practice, approaching each person as a body, mind, and soul. This custom branding and build's main focus was to create a down-to-earth, professional, and easy-to-navigate website where people would feel a genuine connection to Emma and her practice. I played with borders to give the overall aesthetic a light and playful feel, incorporated warm colors to ground the imagery, and used white space with minimal text to keep the navigation modern and straightforward.

I'm spilling all the tea on creating your Ideal Client Avatar – your secret sauce to attracting those dream clients. Learn to make real connections that count. Grab your favorite drink, settle in, and let's dive into this game-changing strategy together!