Kara Friedman is a Licensed Professional Counselor with 20+ years of experience working with teens and women in St. Louis, Missouri. She wanted the design of her website to feel comfortable, safe, fun…

Emma of Emma Orthel + Co. is a licensed counselor and life coach. She is committed to a raw, honest, and holistic practice, approaching each person as a body, mind, and soul. This custom branding and build's main focus was to create a down-to-earth, professional, and easy-to-navigate website where people would feel a genuine connection to Emma and her practice. I played with borders to give the overall aesthetic a light and playful feel, incorporated warm colors to ground the imagery, and used white space with minimal text to keep the navigation modern and straightforward.